Speakers
Following her recent presentation at the Seldia Conference, Rahaf joins us again in 2022.
See her thought provoking TED talk below.
Penny joins us for the first time and will provide a thought provoking and valuable presentation to delegates.
Rahaf Harfoush
Rahaf Harfoush is a Strategist, Digital Anthropologist, and New York Times Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture.
She is the Executive Director of the Red Thread Institute of Digital Culture and teaches “Innovation & Emerging Business Models” at Sciences Politique’s school of Management and Innovation in Paris. She is currently working on her fourth book.
Rahaf is a member of France’s National Digital Council. In 2021 she joined The Oxford Internet Institute as a Visiting Policy Fellow.
Her third book, entitled “Hustle & Float: Reclaim Your Creativity and Thrive in a World Obsessed with Work,” was released in 2019. She has been featured by Bloomberg, The CBC, CTV, and Forbes for her work on workplace culture. It has been translated into Chinese and French.
Formerly, Rahaf was the Associate Director of the Technology Pioneer Programme at the World Economic Forum in Geneva where she helped identify disruptive-startups that were improving the state of the world.
Rahaf is the co-author of “The Decoded Company: Know Your Talent Better Than You Know your Customers” It was published in early 2014 and was listed on both the New York Times and USA Today best seller lists. It won a 2015 Gold Axiom Award for Best Business Technology Book. The Decoded Company explores how big data is providing an unprecedented opportunity for organisations to dramatically improve their decision making, increase their performance and, most importantly, intentionally create happy and vibrant work cultures.
In 2019, the prestigious “Les Napoleons” named Rahaf as one of the most innovative women in France. She was listed as one of the top future thinkers to shape the world by the Hay Literary Festival in 2017. Rahaf was named as a Young Global Changer by the G20 Global Think Tank Summit. Rahaf has also been recognised by the World Economic Forum as a Young Global Shaper, and by the Women’s Forum for the Economy and Society as a Rising Talent for her thought leadership in the fields of digital culture and technology. In 2014, Rahaf was also named as a “Canadian Arab to Watch,” by the Canadian Arab Institute. She is a member of the German Marshall Network of Transatlantic Leaders.
Rahaf’s writing has been featured in HBR, Wired, The Globe and Mail, Fast Company, Monocle, The Financial Times, Techonomy, The Next Web and many more. She is a frequent commentator on France24 and the CBC. She has been speaking about Digital Culture and Technology since 2006.
Penny Mallory is an expert in Psychological Performance and works within, and alongside, World Class Teams to improve performance. Her experience ranges from World Champions to young offenders and focuses on improving mental performance, orchestrating change and building outstanding teams.
She consults as a Psychological Performance Coach with organisations, teams (including Formula 1) and individuals on mental performance. Penny also hosts development programmes and workshops.
Penny was the first (and remains the only) woman in the World to compete in a World Rally Car (the Formula 1 of Rallying). With 12 years of Rally Driving behind her, and as a motoring expert, she has presented many high profile TV shows including the hugely successful Channel 4 show ‘Driven’, ‘World Rally Championship’, ‘The Used Car Roadshow’, ‘Accident Blackspots’, Discovery’s ‘Classic Car Club’, ‘GMTV’ and ‘The Road Show’ amongst many others.
Penny’s early years were devastated by family alcoholism and mental illness. By 14 she could bear no more and left home, never to return. She found herself in London alone, and homeless for over three years. As Penny’s life spiralled out of control, she realised that she alone could take control of her life. A chance event allowed her to realise a childhood dream of driving a Rally Car and she was hooked. She turned her life around, and against all the odds went on to become the first woman in the World to compete in a World Rally car. She made the impossible possible.
Penny’s Keynote is interactive, entertaining and thought provoking, but most importantly it compels people to take action immediately. She has an outstanding International reputation, and has worked with many blue chip clients.
Penny has published two books ‘World Class Thinking World Class Behaviour’ and ‘Take Control of your Life’.
Penny Mallory
