Speakers
We are pleased to announce that Julie Masters will be joining as one of our keynote speakers. Many of you may remember the outstanding presentation Julie delivered at the 2023 Direct Selling Association AGM and Seminar.
We can also confirm that Dan Debnam will be speaking at the Conference. AI is advancing at tremendous pace and Dan will keep us up to date with the latest developments and, most importantly, how AI can transform your business.
Johnny Nelson MBE will also be speaking at the Conference. He remains the longest reigning Cruiserweight champion of all time. He is passionate about fitness, nutrition and a positive mindset.
Craig White is one of the top sellers in our industry and a mentor to many others. His passion and enthusiasm for the business will, no doubt, inspire others who attend.
Julie Masters
Influence Nation
Julie Masters has spent a career decoding influence. As a leading authority in the speaking world she has earned a reputation for launching and advising some of the worlds most respected thought leaders.
Co-founder of ODE Management, the world’s largest dedicated speaker management agency across the USA and Australia, she is now the Founder and CEO of Influence Nation, working with business leaders and organisations to become the voice of authority in their space.
Clients include industry leading CEO’s, entrepreneurs, speakers, best-selling authors and media personalities – the voices of which have reached millions of people globally through speaking, publishing and digital channels.
Julie also hosts the iTunes Top 50 podcast Inside Influence, interviewing global thought leaders on the tools and strategies to own your voice and use it to drive an industry, a conversation, a movement or a nation.
Having won numerous communications industry awards across the USA, Australia and Europe, Julie guest lectures on 'The New Age of Influence' at universities including Oxford Brookes. As an advisor to CEO’s, entrepreneurs and executive teams - she helps leaders stand out in their marketplace by turning their expertise into real influence.
Dan Debnam
Founder of Inovara
Dan Debnam is a sought-after keynote speaker and recognised expert in digital transformation, AI strategy, and innovation within the Direct Selling industry. Known for his engaging, no-nonsense delivery and ability to make complex topics actionable, he speaks at major events across the UK, Europe, and the USA, equipping business and field leaders to lead with clarity and confidence.
Dan has worked with many of the most influential Direct Selling brands worldwide, including the largest single-market business in the sector. He collaborates with leading industry bodies such as the Direct Selling Association and Seldia and regularly contributes to the international stages of DSN Events. Through these partnerships, he plays an active role in helping companies navigate rapid shifts in technology, consumer behaviour, and the future of work. As AI reshapes business as we know it, Dan is increasingly recognised as the leading thought leader on AI within the Direct Selling industry.
He is the founder of Inovara, an AI enablement company helping Direct Selling organisations uncover practical AI opportunities and drive real-world transformation. Inovara’s proprietary ARIA™ framework focuses on insight, upskilling, and talent strategy — empowering businesses to build AI capability from within.
Dan’s sessions cut through the hype, offering clear, actionable insight rooted in both strategic foresight and hands-on industry experience. A dab of his British wit helps take the sharp edge off complex topics, making his sessions not just thought-provoking but genuinely enjoyable. Whether speaking to executive teams or field leaders, he challenges assumptions, sparks action, and helps organisations build lasting momentum.
Johnny Nelson MBE
Former Undefeated
WBO World Champion
Johnny is a former undefeated WBO World Champion boxer, an established boxing pundit, event host and motivational speaker. Proud patron of the Brendan Ingle Foundation and an active ambassador for Prostate Cancer.
He regularly delivers talks using his own experiences and stories to create conversation around mindset, self-belief, overcoming challenges, motivation, diversity and inclusion. He has partnered with companies including UBS, AMEY, LendLease and Procter & Gamble.
Prior to Sky Sports, he worked for the BBC across human interest stories and documentaries.
As well as boxing, Johnny is passionate about health and fitness. He launched BoxPro in 2020, offering a mix of free (and subscription) boxing workouts
and techniques for all levels of fitness, in response to gyms closing during
the pandemic, ensuring all ages and backgrounds have access to at home fitness. Now in its fourth year, it won Best Fitness App at the National
Fitness Awards.
Johnny was awarded an MBE for services to sport and young people in Yorkshire in the King’s Honours List.
His motto is 'Find A Way' as he genuinely believe that with the right approach, support or mindset, it is possible to overcome a number of business and/or personal challenges.
Craig White
Craig is a hugely succesful network marketing professional, speaker, entrepreneur and author.
Craig began his Network Marketing career in April 2001 and during that time has hit close to £100 Million in sales with his global business. Before this, however, he was a back packing beach bum, with no real education or vision. It was clear from an early age that he wasn't designed for a 'normal' job. He never stayed anywhere long, as it didn't make his heart sing. That changed when he decided to give network marketing his best shot 24 years ago.
Although the financial rewards have been great, Craig has a burning passion to influence and mentor others and devotes considerable effort and time to achieve this. He has built a very successful coaching programme and authored three successful books. Craig believes many people these days are looking for more. That side hustle, extra income or even an opportunity to build an income and life that fulfils their dreams.
Almost six years ago he decided to partner with a global Swedish company and maintains this was the best decision he could have made. As a team he achieved Executive Director in less than 19 months and continues to work hard to achieve even more.
Craig says "Today more than ever I feel blessed that we have a home, where we already have had so much fun, laughter and memories!!!!
Tracey Powers
Avon
With 26 years of business management, Tracey is currently the Sales
Director at Avon UK where she is a key member of the Senior Management team, driving change within the company to ensure its future success.
She joined the business in 2019 and in recent years has helped to oversee navigating Avon from a single-channel, direct selling business to an
omni-channel organisation which offers product via retail, social selling, marketplace, DTC and franchise – alongside its traditional and
much-loved brochure.
She was formerly at Direct Selling company Stella & Dot, where she built a team of over 200 independent stylists across the UK and Ireland with team sales of over £500,000 year on year.
