Diamonds of Direct Selling Awards 2025
In our 60th Anniversary year, for the very first time, we are recognising
the outstanding achievements of our Members, Sellers and Supplier Members
in the Diamonds of Direct Selling Awards.
THANK YOU TO ALL WHO HAVE NOMINATED THEIR 'DIAMONDS'
AWARD NOMINATIONS ARE NOW CLOSED
FINALISTS FOR THE CORPORATE AWARDS HAVE NOW BEEN ANNOUNCED - see below
Seller Awards
➔ Innovation in Direct Selling Award
This award recognises a Direct Seller who has truly embraced direct selling, in all senses of the term, utilising an effective combination of creative online and offline activities to grow their business. They are an example to all other Direct Sellers of how to be successful in Direct Selling, in 2025.
➔ Long Service Award
This award recognises a well-respected Direct Seller who has embraced direct selling as a way of life. They have experienced the highs and lows, and remain the strongest advocate for the industry. Having run a successful independent Direct Selling business for a significant length of time, they embody the best values, behaviours and attitude to inspire others to embrace direct selling too.
➔ Direct Seller of the Year Award
This award will be given to a Direct Seller who best reflects the benefits of the industry. An award winning Seller who epitomises the industry perfectly within their company.
➔ Rising Star of the Year Award
This award will be given to a newcomer to the industry as a Direct Seller, who has made a big impact and embraced the opportunity. They will have shown passion and commitment to the brand values as they continue to grow their business.
➔ Community Star of the Year Award
This award recognises a Direct Seller who is committed to making a difference in their community by dedicating their time and support alongside their Direct Selling business. They will have a passion for helping others which is demonstrated through their activities.
Corporate Awards
➔ Supplier of the Year Award
To be awarded to a Direct Selling Association approved Supplier Member company or individual who has provided outstanding service to a Direct Selling Association Member Company. Suppliers nominate themselves for this award.
FINALISTS
Abstract Events
Liability 1st
Thomas Brown Recruitment
➔ Field Sales Development Award
This award will be given to a Member company. Recognition of an individual who has given exceptional support in partnership with their Direct Sellers helping them to achieve their goals.
FINALISTS
Magda Biel - Arbonne
Stela Rafailova - AquaSource
Bevin Wint - Genistar
➔ New Product Launch Award
This award will be given to a Member company who prepared, planned and implemented a sound strategy resulting in the successful launch of a new product or
product range.
➔ Ultimate Contributor Award
An Award for an incredible individual – someone who you know puts time and effort into helping others and needs to be thanked for it, although they probably won’t expect it! This person will have contributed not to be thanked but because they love to help people, and share best practice.
FINALISTS
Tracey Powers - Avon
Lara Wink - Oriflame
Magdalena Jarmola - PM International
Rules and Conditions
All award nominators must be members of the Direct Selling Association UK or be currently employed by a Direct Selling Association UK Member, Prospective Member or Approved Supplier Member Company.
All recipients of a Direct Selling Association UK Award must be employed or have a contract with a Direct Selling Association UK Member company, Prospective Member company or approved Supplier Member company.
All nominators and nominees must be 18 years old or over.
All nominations must be received by the Direct Selling Association UK office no later than Monday 24th March 2025. Late entries will not be considered.
