Speakers 
We are delighted to our announce our speakers for this years Conference, Jim Lawless and Chris Garthwaite. 
 
 
 
Jim Lawless 
Jim is an internationally renowned speaker and adviser who has inspired people within some of the world’s leading companies to take astute risks and adapt for change and  
high performance. 
 
Jim Lawless is one of the world’s leading keynote speakers. Over half a million people on five continents have  
been entertained and inspired by Jim’s presentations and many more by his bestselling book “Taming Tigers” (Random House). 
 
Jim acts as an elite team coach at board level and serves as a non-executive board chairman. He has advised companies globally on creating cultural change and elite teams. He has designed and implemented successful change programmes in companies including Apple, Barclaycard, Atos, Axa, BT, Aramark, Skrill Group and Badminton England. 
 
He insists on testing his principles on himself before advising others, using “Taming Tigers” to become Britain’s deepest freediver. He is the first Briton to dive below the magic 100m barrier on a single breath of air. 
 
In response to an audience challenge, he proved “Taming Tigers” by becoming a jockey in 12 months. At the outset he was 3 stone (20kg) too heavy and could not ride. 
 
These adventures - and the lessons he learned - bring him and his methodology immediate credibility with audiences on all continents. 
 
Jim holds a Bachelor of Laws degree, qualified as a solicitor and practiced commercial law in the City of London and in a major IT company before founding Taming Tigers Limited (formerly “Optimise”). 
 
He was elected a Fellow of the Royal Society for the Arts in 2008 in recognition of his business writing. 
 
Chris Garthwaite 
 
Chris is widely recognised as a leading pioneer of innovative customer experience solutions in an ever changing market. He has delivered measureable transformation programmes across a range of global organisations across almost every sector. 
 
His career spans over 20 years of senior level board-level experience across a range of companies such as Woolworths, Kingfisher, Dorling Kindersley & Digitas. Chris’ visionary approach help organisations challenge their status quo and shape their future based on customer insight and a deeper understanding of the value of customer experience. 
 
Chris is immensely likeable and is regarded as one of the most exciting and provocative speakers in the industry. He is also the designer of Customer Heartbeat® technology, one of the most successful customer experience methodologies in the industry. 
 
Chris has an MBA from Bradford University and has worked on a wide range of strategic customer experience projects for national and international clients, including Orange (France Telecom), Hyuandai, Rio Tinto, Renault, Inchcape and Coca Cola.