Lembit was born in Northern Ireland in 1965, to Estonian parents. He attended school in Belfast during a period of political unrest, which taught him a great deal about social structures and human nature. In 1983, he studied at the University of Bristol in England – first in Aero engineering, then Economics, and finally Philosophy – graduating in 1987. His first international employment was in Advertising with Procter & Gamble – arguably the firm that invented modern marketing. Later, he moved to Human Resources and in 1996 Lembit was promoted to Global Human Resources Training & Development Manager for the firm, which then employed about 112,000 people around the world.
In 1997, Lembit was elected to British Parliament, serving for 13 years. In 2001, he was elected Leader of the Welsh Liberal Democrat Party, and during his time as party Leader, the movement achieved its greatest political advances. He saw the potential of politics and the pitfalls of parties, which can serve to unbalance political endeavour for personal or partisan interest.
Lembit is very active in writing, broadcasting and public affairs. He is a published author of fiction and non-fiction, and a commentator on international programmes. He’s had a go at stand-up and describes himself as ‘knowing everything there is to know about marketing yourself well and badly.’ More than anything, he’s an optimist about people and life, and tends ‘to see the best in people and the future.’ His ambition now is to reconnect the public with policy-makers, reminding the political system they work for the people, not the other
Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. She is the Executive Director of the Red Thread Institute of Digital Culture and teaches 'Innovation & Emerging Business Models' at Sciences Politique’s Masters of Economics and Finance program in Paris. Her third book, entitled Hustle & Float: Reclaim Your Creativity and Thrive in a World Obsessed with Work, will be released in early 2019.
Formerly, Rahaf was the Associate Director of the Technology Pioneer Program at the World Economic Forum in Geneva where she helped identify disruptive-startups that were improving the state of the world. Rahaf is the co-author of The Decoded Company: Know Your Talent Better Than You Know your Customers It won a 2015 Gold Axiom Award for Best Business Technology Book. The Decoded Company explores how big data is providing an unprecedented opportunity for organisations to dramatically improve their decision making, increase their performance and, most importantly, intentionally create happy and vibrant work cultures. Her first book,Yes We Did: An Insider’s Look at How Social Media Built the Obama Brand, chronicled her experiences as a member of Barack Obama’s digital media team during the 2008 Presidential elections and explored how social networking revolutionised political campaign strategy.
Rahaf’s writing has been featured in Wired, The Globe and Mail, Fast Company, The Mark News, Techonomy and The Next Web and many more. She is a frequent commentator on France24 and the CBC. Rahaf has been speaking about New Media and Technology since 2006.